Commercial Graphic Design

Commercial graphic design, is not what a creative develops, is what is created so that others end up seeing what is intended to communicate.

With this premise, the first question that has to be asked is: what is a graphic designer needed for? Today there are computer programs that give a button and create a design, abound nephews and other relatives that are given the design well (we all have a designer inside). And there is always the university student who earns a few euros doing webs and other “trabajillos”.

A graphic designer brings together his skills, knowledge of advertising, marketing, graphic arts, sociology, media, office automation, etc. besides having clear all the techniques of reproduction (offset, labeling, silk-screen printing, embroidery, etc). So it is more logical that you get a result according to the size of your project, with which you will also feel identified and future problems will be avoided in possible issues such as reproduction, readability, adaptability, communication, etc.

Why an independent designer, if in the printing press they already have and in addition they do not charge me the design ?. This is another of more frequent issues that almost borders on the category of urban legend. Graphic arts companies have their own designers (professionals and very good), but with limited time to develop projects, in fact for complex jobs it is usual to hire them to design studios, prepress companies and independent designers. The time limit is logical, this type of companies are dedicated to print or reproduce, so you have to “feed” daily printing machines. This implies that for each job there is an assigned time limit. Regarding the myth of “I’m not charged for the design”, try going to any graphic arts company and request only the design, you will discover that this is not free. Actually the design work (working hours) is usually included among the printing costs.

My project is humble, I just need someone to make me a “little picture”. And that’s what a graphic designer will do. Generally there are many people who associate the figure of a graphic designer to large and ambitious projects. The purpose of a graphic designer (commercial) is to capture or interpret their projects, regardless of their size, in a tangible “image” that can be recognized by others, and that offers no difficulty when it comes to using it and especially with the one that feels identified.

The design encompasses all the aspects that surround a company, association, club, cultural group or institution. Although a designer does not give up anything, some designers usually specialize in certain categories of work according to their experience or ability. The “specialties” of the “house” are the following.

Design of logos and corporate image
Commercial and institutional signage
Dossiers and company presentations
Letters and menus for hotels
Webs and microwebs.